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Tracks N Racks Grand Re-opening for Fishing Opener in Beaver Bay

Tracks N Racks bar and restaurant on Highway 61 in Beaver Bay will hold a “Grand Re-opening” cele­bration on Friday, May 10, from 11:00 a.m. to 8:00 p.m.

Since taking over Tracks N Racks in February, the new owners, Isaac Giron and Natascha Zubarev, have been working hard. They’ve given the interior of the building a new look with barnboard paneling and modern furniture.

The menu has also transformed, with some signature drinks getting a new name and exciting additions like the North­ern Lights, a gin and ton­ic theme with a colorful twist. Two versions of the iconic Bloody Mary are the Bloody Buck and Bloody Doe. The Buck will be more spicy, and the Doe is milder. They’ve replaced their hamburg­ers with smash burgers to keep with their business objective of having sim­ple, consistent, and deli­cious food and drinks.

This is just a taste of what’s to come at the grand re-opening.

Giron and Zubarev are partners in Zenviva, which offers business management solutions to small businesses looking to grow. Giron has lived in Silver Bay for four years. He and Zubarev re-opened Zoe’s Pizza in Silver Bay this past February.

When asked about staff­ing, Zubarev says, “Our entire goal is to bring humanity back into busi­ness.” They are open and supportive of their em­ployees.

“Loyalty goes both ways,” Zubarev said.

Tracks N Racks is open from 11:00 a.m. to 8:00 p.m., seven days a week. “Our staff love those hours,” Zubarev said.

Plans are afoot to add community-oriented ac­tivities and events to the itinerary, such as a meat raffle, dance classes, and ladies’ nights. The two owners are working with Lovin’ Lake County to add live music nights.

“We’re all about com­munity,” Zubarev said. “We want people, wheth­er tourist or local, to feel at home and welcome at Tracks N Racks and Zoe’s.”

Zubarev and Giron are food service entrepre­neurs. They look to expand along the North Shore in the coming months.

The menu can be found on the website at tracksnracks.com, or call (218) 220-6825 for further information.

Steve Fernlund
Steve Fernlund
Typically these “about me” pages include a list of academic achievements (I have none) and positions held (I have had many, but who really cares about those?) So, in the words of the late Admiral James Stockwell, “Who am I? Why am I here?” I’m well into my seventh decade on this blue planet we call home. I’m a pretty successful husband, father, and grandfather, at least in my humble opinion. My progeny may disagree. We have four children and five grandchildren. I spent most of my professional life in the freight business. At the tender age of 40, early retirement beckoned and we moved to Grand Marais. A year after we got here, we bought and operated the Cook County News Herald, a weekly newspaper in Grand Marais. A sharp learning curve for a dumb freight broker to become a newspaper editor and publisher. By 1999 the News Herald was an acquisition target for a rapidly consolidating media market. We sold our businesses and “retired” again, buying a winter retreat in Nevada. In the fall of 2016, we returned to Grand Marais and bought a house from old friends of ours on the ridge overlooking Lake Superior. They were able to move closer to family and their Mexico winter home. And we came home to what we say is our last house. I’m a strong believer in the value of local newspapers--both online and those you can wrap a fish in. I write a weekly column and a couple of feature stories for the Northshore Journal. I’m most interested in writing about the everyday lives of local people and reporting on issues of importance to them.
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