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Dream Cloud Coffee Roasters Purchase Mocha Moose Building

The Mocha Moose building at 543 Scenic Drive in Two Harbors has been purchased by Dream Cloud Cof­fee Roasters, a small coffee shop from Duluth.

Owned by Charlie and Emily, Dream Cloud Coffee was begun in May 2022. Before starting the shop, both Charlie and Emily worked for small businesses in Duluth, which both described as a dissatisfying experience with “greedy” owners. “We were lucky,” Charlie says, “to find a location where we could start something of our own.”

The search for a location lasted months, with a space finally found that featured a grandfathered-in roast­er vent. “We signed a two-year lease at 102 W Superior Street and were so very thankful to have the opportunity to open our doors to the public,” Charlie remembers.

After spending a busy few months opening Dream Cloud Coffee and getting the business running, Char­lie and Emily found Mocha Moose’s Facebook post about their closing in August 2022. They “instantly reached out” to learn more. After meeting with the previous owner, an agreement was settled upon to pur­chase the property.

“We have always loved the North Shore,” Charlie says. “Before we found our location in Duluth, we dreamed of the possibilities of living and working close to the big lake, but the timing just wasn’t there. As soon as it was, we sold our house and released our right of first refusal on our lease downtown.” Owning versus renting, and the ability to live on-site, was a major motivation for Emily and Charlie’s move to Two Harbors.

Dream Cloud Coffee plans to open the first Friday in May. Hours will be 10 a.m. to 4 p.m., Friday to Sunday, from May to De­cember. They also plan to host music, pop-up dinners, and other community events. Dream Cloud is creating an “ever-changing” season­al menu of coffee, tea, baked goods, whole wheat berries, fresh milled flour, market items, beer, wine, new and used books, and crafts “of all kinds”. A ceramics workshop, also run by Dream Cloud, will be producing cups, bowls, sculpture, and more.

“We are two people seeking a simple and straightforward lifestyle filled with love,” Charlie says. “We look forward to sharing our passions for different crafts and art forms as well as beautiful coffees and teas from around the world. We don’t want to grow some massive enterprise…or make a name for ourselves in the ‘industry’. We don’t want to sell people things they don’t need or trick them with marketing and advertisement. We want to show people that you can go out into the world and make your dreams come true by being honest about your humanity, being vulnerable, and listening to your heart.”

Welcome, Dream Cloud Coffee Roasters to the North Shore! It sounds like you’re on your way to finding your niche and seeing your dreams come true.

Haley Searls
Haley Searls
Hello! My name is Haley Searls. I’ve loved writing from an early age, though my nonfiction writing at five years old consisted mainly of weather and gardening reports. I still have some of those early articles: “It’s sunny.” “It’s still sunny.” “It’s raining.” I’m glad to say my writing has improved since then. I wrote a guest post for the Silver Bay Public Library blog, and was the writer/editor of the newsletter for my American Heritage Girls troop. I have been writing for the North Shore Journal since June 2022. Besides writing, I love reading, drawing, photography, music, and spending time with family and friends. Two books that have really influenced my writing are Reforming Journalism by Marvin Olasky and Writer to Writer by Bodie and Brock Thoene. As a journalist, I want to share positive community interactions and inspire people to make lasting connections. Article topics that interest me are ones which show community activities and involvement. Such articles include community events, youth accomplishments, library programming, small businesses, local history, local artists and authors, art programs, and cultural events such as theater and dance. If you have an article idea, email the North Shore Journal with my name in the subject line! I look forward to hearing from you!
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