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Saturday, January 18, 2025
HomeUncategorizedThe Long Way Home

The Long Way Home

In 2004, W. was re-elected President and Face­book was unleashed on an unsuspecting public. Both had a profound effect on the world and my mental health, but only one is still around.

I created my Facebook account in 2008, when Bush was leaving the stage. A young chap named Zuckerberg—Zuck for short—was on his way to making billions as Facebook succeed­ed in garnering eyeballs and clicks beyond his wildest dreams.

Over the last 17 years, I’ve spent some time most days looking at Facebook. At first, I add­ed our offspring and other family as “Friends.” Then I started looking up friends and business connections from a previous life and inviting them to be “Friends.”

Unlike some, I wasn’t aggressive in expanding my Facebook network. I seem to have enough interaction with 382 friends and a few groups to keep me going.

Recently, Zuck, dressed in the geeky bling and garb we’ve come to expect, announced that he was ending what he calls “fact-check­ing” from his online empire. Some in the me­dia think he’s pandering in advance to the new Billionaire administration in Washington, and I believe that’s true.

I never relied on the fact-checking social me­dia does. Like political pronouncements and government press releases, my BS indicator keeps me from falling for “fake news” on Face­book or any of the others. I use a service called Feedly to get the news I want from sources I pick. Even 17 years ago, it was pretty clear to me that to use social media, it was best to focus on the social, not the journalism.

I have flirted, sometimes seriously, with Face­book’s competitors in social media. I was early in LinkedIn and use it today to get background for subjects of news stories. None could over­come my Facebook addiction.

The day after Zuck terminated the truth judg­es, I posted the following on the Book of Face:

“My older sister may have been right about never getting on the book of face. I’m trying to decide if I should leave it. I gave up on Twitter a couple years ago and dropped Threads not long after it started. What a disappointment Facebook has become. Comments welcomed.”

My plaintive whining produced over two doz­en comments from friends far and near in less than 24 hours. Then, the artificial intelligence of Facebook, known as Meta AI, but let’s call it Big Brother Zuck, chimed in to sum things up for me. It wrote: “Most commenters encourage the poster to stay on Facebook for connections with family and friends, despite its drawbacks. They suggest ignoring or deleting unwanted content. One commenter humorously mentions using the platform for cat pictures and jokes while anoth­er appreciates local event updates and poetry sharing.

I appreciate all the comments and the people who wrote them. Not just because some of them flattered me. Even I am susceptible to positive strokes.

The best part is sharing the online forum with people I know. On Facebook, I connected with my sixth-grade teacher, childhood friends, cous­ins I rarely see, and distant cousins who live across the Atlantic. Sometimes, people who read my ramblings here in the Northshore Journal even connect with me on Facebook.

A friend named Jason, not my nephew, wrote, “Uncle Steve don’t go!!”

An old guy named Jerry wrote, “Don’t go.!!!. It’s not perfect, BUT I would miss you and your comments/historical posts.”

Per, a distant relative who lives in Sweden and maintains an extensive family tree with both our names on it, wrote, “Please stay on Facebook be­cause your wise words of wisdom and thoughts make us here in Sweden think and realize that our values are the same on both sides of the At­lantic. There is thus continued hope for improve­ments in the environment in this troubled and uncertain time.”

Our niece Alli lives in California and wrote, “I have it mainly for cat pictures and inappropriate jokes.”

I’ll stay on Facebook. I enjoy the pictures of our area and wildlife posted by local photogra­phers and the updates from family and friends.

More than anything, I love to read all the com­ments when a Facebook post about one of the tempests that pop-up in our teakettle of a remote county gets people fired up. Those remind me of the Letters to the Editor we received in my publishing days which were always thought pro­voking, and some were downright funny.

I’m stuck with Zuck, for awhile at least.

Steve Fernlund
Steve Fernlund
Typically these “about me” pages include a list of academic achievements (I have none) and positions held (I have had many, but who really cares about those?) So, in the words of the late Admiral James Stockwell, “Who am I? Why am I here?” I’m well into my seventh decade on this blue planet we call home. I’m a pretty successful husband, father, and grandfather, at least in my humble opinion. My progeny may disagree. We have four children and five grandchildren. I spent most of my professional life in the freight business. At the tender age of 40, early retirement beckoned and we moved to Grand Marais. A year after we got here, we bought and operated the Cook County News Herald, a weekly newspaper in Grand Marais. A sharp learning curve for a dumb freight broker to become a newspaper editor and publisher. By 1999 the News Herald was an acquisition target for a rapidly consolidating media market. We sold our businesses and “retired” again, buying a winter retreat in Nevada. In the fall of 2016, we returned to Grand Marais and bought a house from old friends of ours on the ridge overlooking Lake Superior. They were able to move closer to family and their Mexico winter home. And we came home to what we say is our last house. I’m a strong believer in the value of local newspapers--both online and those you can wrap a fish in. I write a weekly column and a couple of feature stories for the Northshore Journal. I’m most interested in writing about the everyday lives of local people and reporting on issues of importance to them.
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