TWO HARBORS, MN (February 19, 2025) — Lovin’ Lake County, the destination marketing organization (DMO) for Lake County, Minnesota, was recognized for excellence in tourism marketing at the 2025 Explore Minnesota Tourism Conference. The organization received the Outstanding Video Award for its “Nature’s Rhythm, Center Stage” video campaign. It also ranked as a finalist in two additional categories: Outstanding Marketing Campaign and Outstanding Destination Website.
The Outstanding Video Award recognizes tourism organizations that produce unique and innovative video content showcasing their destination’s distinctive features. Nominations were assessed based on the creative process, the video’s effectiveness in marketing campaigns, and measurable results achieved. This award celebrates the role of video in inspiring travel and driving economic impact.
Finalists also included Visit Fargo-Moorhead and Visit Duluth.
“We’re honored to be recognized by Explore Minnesota for our marketing efforts,” said Janelle Jones, Lovin’ Lake County executive director. “Since our launch in 2021, our small but passionate team has worked hard to establish our brand and showcase the beauty of Lake County. The award reflects the dedication of our team and the invaluable support of our local businesses, residents, and elected officials. Tourism is an essential economic driver for our region, and we’re proud to contribute to its growth and sustainability.”
Award-Winning Video Campaign: “Nature’s Rhythm, Center Stage”
In June 2024, Lovin’ Lake County launched its “Nature’s Rhythm, Center Stage” campaign, a multimedia marketing initiative featuring Minnesota singer-songwriter GB Leighton. Parthe Productions, based in Superior, WI, directed and produced the series with a talented team of videographers and storytellers.
The entertaining series follows Brian Leighton as he explores the region and connects with locals. It showcases Lake Superior’s North Shore’s adventure, beauty, and serenity. The videos entertain and educate, inspiring people to engage in outdoor activities, support local businesses, and experience the North Shore culture.
Lovin’ Lake County promotes the videos across YouTube, Facebook, Instagram, TikTok, television, and OTT platforms to reach families, outdoor enthusiasts, and nature lovers. Viewers can visit and subscribe to Lovin’ Lake County’s YouTube channel and watch the videos on LovinLakeCounty.com and various social media.
About the Explore Minnesota Tourism Conference
The Annual Explore Minnesota Tourism Conference gathers tourism professionals, destination organizations, and industry leaders to discuss travel trends, network, and celebrate tourism’s powerful impact on Minnesota’s economy and communities.
About Lovin’ Lake County
Lovin’ Lake County is Lake County, MN’s official destination marketing organization. The organization promotes tourism through strategic marketing and events to stimulate economic growth, enhance residents’ quality of life, and protect the region’s natural resources.
Learn more at LovinLakeCounty.com and follow them on:
YouTube & Facebook: @LovinLakeCounty
Instagram: @lovin_lake_county
TikTok: @lovinlakecountymn
