Northwoods Volunteer Connection Announces Rebrand to Friends of the Superior National Forest

New Name, Same Commitment to Stewardship and Conservation

Tofte, MN – April 22, 2025 – Northwoods Volunteer Connection is excited to announce that it is now Friends of the Superior National Forest, a name that better reflects its mission to support, protect, and enhance the Superior National For­est through volunteer stewardship and partnerships.

For years, Northwoods Volunteer Connection has engaged volunteers and partners in trail maintenance, conservation projects, and outdoor stewardship. As the organization grows, the new name, Friends of the Superior National Forest, will help clarify its mission and strengthen its connection to the land and com­munity.

This change comes at a critical time. Recent budget cuts and mass layoffs within the U.S. Forest Ser­vice have drastically reduced re­sources for trail maintenance and conservation efforts, placing an even greater burden on volunteers and partner organizations. Friends of the Superior National Forest will play a key role in bridging the gap, ensuring that the forest remains ac­cessible and well cared for despite these challenges.

“Our work has always been about the Superior National Forest—en­gaging people in caring for the trails, waters, and lands that make this place so special,” said Execu­tive Director Jo Swanson. “With this new name, we’re embracing our identity as an organization ded­icated to supporting and celebrating this incredible public land.”

To mark this new chapter, Friends of the Superior National Forest launched its updated website, so­cial media presence, and branding on April 22, 2025 (Earth Day). The celebration will continue with an in-person event on Saturday, May 17, at 10 AM at Pincushion Moun­tain Trailhead, where attendees can enjoy coffee donated by Java Moose, treats donated by Crosby Bakery, a door prize donated by Cook County Whole Foods Co-op, and a guided hike. This gathering will offer a chance to connect with fellow supporters and learn more about the organization’s future.

“Volunteers have always been at the heart of what we do,” said Board Chair and retired Forest Ser­vice National Wilderness Program Manager Sandy Skrien. “With the Forest Service facing major fund­ing cuts, community involvement is more crucial than ever. By step­ping up together, we can ensure the Superior National Forest remains a place for adventure, connection, and stewardship for generations to come.”

What’s ahead for Friends of the Su­perior National Forest:

• Expanded volunteer opportuni­ties and hands-on conservation projects.
• A new website and social media presence reflecting the updated name.
• A stronger focus on public engagement and education.

To learn more, get involved, or sign up for volunteer opportunities, vis­it friendssnf.org and be part of this new chapter in stewarding the Su­perior National Forest.