Though Christmas is past, a few of its scents remain, found in leftover candy canes, cookies, fragrant Christmas trees and wreaths. Northern Connections, a landscaping business in Two Harbors, is responsible for much Christmas greenery in the Northland, but their business is not limited to the holiday season.
Jon Hanel, owner of Northern Connections, was born in Oakland, Nebraska, where his father was a pastor. At the age of three, his family moved to Mankato, Minnesota, where Hanel grew up. Even as a child, Hanel “had a passion for trees, plants, and the great outdoors.” When his family would take a trip to northern Minnesota, young Hanel would “dig up trees to plant in my parent’s yard.” At the age of ten, he began to mow lawns, and this transitioned into a delivery job for a floral shop once he got his driver’s license. The floral shop led to working in the greenhouse and garden section at a department store, and as a high schooler, Hanel studied plant species of his own accord, memorizing the Latin names for many of them. He was in Future Farmers of America and competed on the debate team. After graduation, Hanel attended Vermillion Community College, studying forestry. While there, he met his future wife, Lynette.
After Jon and Lynette Hanel married in 1989, they moved to Mankato, where Hanel owned Hanel Lawn and Landscape and worked part-time at a garden center. It was at the garden center that he learned the art of wreath-making and evergreen sales. This job ignited a desire in Hanel to someday own his own wreath-making business. In 1999, Jon and Lynette Hanel moved to the Duluth area to be closer to Lynette’s mother. Jon Hanel found jobs at garden centers and worked landscaping jobs on the side, saving up money to start his own business. 2003 saw the Hanels move to Two Harbors, to “buy land to stretch out and make room to have our soon-to-be Northern Connection Landscape business.” Finally, in 2006, Jon Hanel began Northern Connections Landscape. “Since my name wasn’t well known in the area, I came up with the name Northern Connections because I wanted the in the northern area to get more connected to my landscaping services.” The Hanels built a greenhouse on their property to use for their landscaping plants, and at one time it was an operating greenhouse to sell annual and vegetable plants.
“Since we were in this northern location and enjoyed Christmas, we started up the wreath and tree business to supplement the fall months and part of winter, which [then] changed the name to what it is today: Northern Connections. Landscape, Greenhouse, and Evergreen Products, LLC.”
Northern Connections has a few goals for their business, including expanding and growing the business by “adding back the greenhouse service part of the business.” They also desire to add a garden center and holiday retail shop. “We want to create more memorable family experiences for our customers by coming out to our place in the country to pick out a pre-cut Christmas tree, but along with that, we want to start growing more of our own trees for people to come out and choose their own tree to cut.” They also want to continue providing one of a kind wreaths.
Services provided by Northern Connections include landscaping services, special order retail evergreen products, wholesale evergreen products, and wholesale-priced products for fundraisers.
For evergreen products, Jon Hanel says, “I have learned that you have to love it! It’s hard work that requires lots of planning, long days, and everything has to come together all at once – one step at a time. It is a short, intense season, but it is exciting to see those products as they are made by our team of wonderful working helpers. It’s fun to go out to the fields of trees in the summer to tag the trees we hand-choose. Then [we] go out to cut when they’re ready, and bring them back to get ready for market.”
When it comes to making wreaths, garlands, and other evergreen products, “Timing is everything! You don’t want to cut too soon or too late. You need to cut after a couple freezes so the sap has a chance to stay in the tree branches to seal them, otherwise the boughs will lose their needles. And you don’t want to cut too late because the wreath-making [season] is so short, you want to get enough to make the customer quotas. We mostly use local evergreens from our northern natural forest, sustainably harvested by licensed bough cutters, land owners wanting to harvest on their own property, and at the beginning of the season, we also buy our own permits to cut some ourselves to get started. We use Balsam fir, White pine, and Cedar when making the wreaths and garland. For fancier wreaths we use Fraser fir and Juniper. We get the Fraser fir boughs from south central and southern Minnesota tree farmers, because that species doesn’t grow well here.”
Customers of Northern Connections’ wreaths have claimed the wreaths have lasted until spring, but this may vary depending on whether the wreaths are kept indoors or outdoors. “From the woods to the customer’s hands, it ensures the freshest wreaths and other products possible,” Jon Hanel says, something he has learned in his 25 years making wreaths.
“We are so grateful for all the people that work for us and all our customers,” the Hanels say. “It’s fun to see the families with their children come out to buy trees and wreaths. It’s also a good feeling to see our products hanging on doors, buildings, and porches in towns across Minnesota and Wisconsin. We are also grateful for the ski teams, church missionaries, southern Minnesota church school history class fundraisers, and all the wholesale customers’ sales throughout the years. Thank you so much!”.
And thank you, Northern Connections, for bringing the scent of Christmas to many across the Northland.