Many people wonder: What’s in the place that used to be The Well in Beaver Bay, and what does it even mean?
Now known as Mysig Massage, the updated space takes its name from the Swedish word for cozy, snug, pleasant, or comfortable. Shanna Cone and co-owner Chelsie Grayhawk, familiar faces to former clients of The Well, officially took ownership in April 2026.
The studio currently specializes in massage therapy. Shanna sees clients on Wednesdays, while Chelsie, along with the other therapists, Jennifer Shusta and Elizabeth Grayhawk (Chelsie’s daughter), are available during the week. Jen and Elizabeth also offer weekend appointments. As the business evolves, Shanna hopes to grow her availability. Appointments can be conveniently booked online; however, if you cannot find a time that fits your schedule, feel free to reach out directly. The team does its best to accommodate special requests whenever possible. You can find their contact details in the service directory of the Northshore Journal listed under Health & Wellness. The studio remains open as it undergoes a thoughtful transition to refresh the interior and create an even warmer, more welcoming environment.
Shanna originally opened the location in 2015 under the name Polished, building out the interior with immense care and intention. The upcoming refresh will update the aesthetic while preserving those original, meaningful features. While the current menu focuses strictly on massage therapy, additional services will be introduced over time. Readers are encouraged to check the website regularly for evolving service offerings and business updates.
Above all, the mission remains carrying out Shanna’s foundational vision: serving the local community. Having previously worked further up the shore in tourist-heavy areas, Shanna saw firsthand how local residents were often turned away or restricted to weekday-only bookings. Believing locals deserve consistent, year-round access to essential wellness services, she set out to build a space dedicated to them.
As The Well took over the business space, it became a well-known establishment along the North Shore. The owner, Melanie Dubbin, carried out her own vision while owning and operating the storefront. Today, with ownership back in the hands of Shanna and Chelsie, the original purpose is restored. Both owners collaborated on bringing back a much-needed service to the community while sharing the same goal. They want to recreate a sanctuary for the community members. While visitors and tourists are always welcome, the primary focus remains firmly on local residents.
For Shanna, returning to this space is a true full-circle moment. She originally renovated the building in 2015 when converting it from a bakery/store. It was a genuine labor of love; her children helped knock down walls, and custom details honoring her late father were built directly into the front desk. The original studio was built by the hands and hearts of her family.
After living away for about a year, Shanna realized just how deeply rooted she is in the North Shore. To her, it is far more than a location; it is family, history, and her true home. Returning allows her to continue doing what she loves most in the place she cares about deeply.
During the challenges of COVID-19, Shanna stepped back from full ownership to lighten her workload, and Melanie Dubbin took over the space. Shanna continued providing massages as a staff therapist before eventually moving on to practice at other regional locations. Along the way, she connected with like-minded colleagues who shared her passion for holistic healing and independent business ownership.
Those connections led to the launch of The Cove Co. in Duluth’s Canal Park, co-owned by Shanna and Ashley Kolar. They are celebrating their first anniversary after opening last November. The Cove Co. offers traditional massages as well as Japanese Head Spa treatments, which clients frequently praise as deeply relaxing and rejuvenating. If online availability appears limited, prospective clients are encouraged to call directly. If in Duluth, you may want to try out this unique service.
By joining forces and sharing a passion for wellness, this team is now proud to offer services across three North Shore locations.
How to Book:
• Mysig Massage (Beaver Bay,): Owned by Shanna Cone and Chelsie Grayhawk. Offering massage therapy. Appointments are available on Wednesdays with Shanna Cone; during the week, Chelsie is available, along with Jennifer Shusta and Elizabeth Grayhawk, who also have openings on the weekends.
• The Cove Co. (Canal Park, Duluth): Owned by Shanna Cone and Ashley Kolar. Offering massage therapy and Japanese Head Spa treatments. Visit thecoveco.org to view availability and book online.
• LAGOM by DEPT.two (Two Harbors): Heavens Earth Massage, owned by Chelsie Grayhawk, offers massage sessions. These can be booked online at: https://www.heavensearthmassage.com/
Gift certificates are also available for purchase, which is a great option for a holiday gift!
